Jessica Innis Jessica Innis

Using CRMs For Client Outreach To Meet Your Revenue Goals

In today’s fast-paced business environment, effective client outreach is key to achieving revenue growth. A Customer Relationship Management (CRM) system can help businesses optimize communication, strengthen relationships, and improve conversion rates. When used strategically, a CRM becomes a powerful tool to streamline client interactions and maximize revenue.

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Jessica Innis Jessica Innis

Why Set Design Is Key to Making Your Festival Memorable

Festivals are no longer just about performances—they’re about creating an immersive experience that attendees will never forget. In a world saturated with events, festivals that stand out are those that engage all the senses, tell a cohesive story, and leave a lasting impression. This is where set design becomes essential.

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Jessica Innis Jessica Innis

Why Workflow Processes Are Important for Creative Businesses to Thrive

In creative industries, chaos often feels like part of the process—ideas flying around, last-minute revisions, and moments of spontaneous brilliance. But while creativity thrives on freedom, businesses thrive on structure. Without the right workflow processes, even the most talented creative teams can find themselves overwhelmed, disorganized, and burned out.

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Jessica Innis Jessica Innis

Designing Merch That Festival Attendees Want To Buy

Festivals are more than just food, music, and art — they're sensory experiences. Attendees who purchase festival merchandise do so for the memories made and the vibes shared. With so many choices, how might we design merch that attendees want to remember the experience by?

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